Published on May 30th, 2012 | by Mark Chesnut

Latin American Meetings & Events Conference Set for Sao Paulo

Meet and greet: The Sheraton Sao Paulo WTC Hotel will host the Latin American Meetings and Events Conference in August. 

A lot of people involved with organizing meetings in South America will be heading to São Paulo, Brazil, this year, when the 2012 Latin American Meetings and Events Conference (LAMEC) takes place on August 17 at the Sheraton Sao Paulo WTC Hotel and Convention Center. 

In 2009 and 2010 MPI Brazil and the main office of Meeting Professionals International partnered with industry organizations in Brazil to host the Strategic Meetings and Events Conference – Latin America, attracting a combined 800 attendees. According to organizers, the growth of the business meeting and event industry in Brazil and Latin America has led to further growth for the Latin America Meetings & Events Conference (LAMEC).

Now entering its second year, LAMEC attracted more than 400 attendees in its last edition. 

“LAMEC has quickly become the mainstay for our region’s meeting and event professionals to learn new technologies and techniques, develop best practices and conduct business,” said Sidney Alonso, MPI Brazil Chapter president. “It is an important time for our meeting and event community, as we join forces with our global industry partners and welcome the world to global events such as the 2014 FIFA World Cup and 2016 Olympic Games in Brazil.”

This year, LAMEC will present a variety of tools and trends for the meetings and events industry — including regional events in Brazil and new audiovisual technologies.

LAMEC is planned and organized locally in Sao Paulo under the leadership of the MPI Brazil Chapter using Imaginadora, a Brazilian marketing and intelligence events company. MPI headquarters provides powerful professional development and educational elements ensuring the educational experience surpasses global standards.

“Latin America’s economic growth combined with the accelerated interest in the region as a meeting and events destination creates many significant opportunities,” said Bruce MacMillan, MPI president and CEO. “MPI is committed to delivering innovative educational and content platforms that encourage the development of excellence and business resource to help ensure regional and industry-wide success.”

More information about LAMEC is available online at

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About the Author

The founder and editor of, Mark has more than 15 years of experience as a writer, editor and manager. He's worked with some of the biggest consumer, in-flight and travel trade publishers that cover Latin America.

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