Mexico Frank Córdova, Sinaloa's Secretary of Tourism. Photo: Christian Palma, AP Images/Mexico Tourism Board

Published on June 25th, 2013 | by Mark Chesnut

Frank Córdova, Sinaloa's Secretary of Tourism. Photo: Christian Palma, AP Images/Mexico Tourism Board

My Sinaloa: Tourism Chief Frank Cordova Talks Mazatlan, Mexico & Beyond

The city of Mazatlan, Mexico, is a legendary Mexico beach destination, attracting vacationers with its array of sun, sand and historic city center. The Mexican state of Sinaloa, where Mazatlan is located, is a lesser-known name for many travelers. But as the new secretary of tourism, Frank Córdova is heading up a renewed effort to make travelers aware of what the entire state has to offer. (Don’t miss the video of my own “Top 5 Reasons to Visit Mazatlan, Mexico.”)

Among the news: four major cruise lines are returning to the port of Mazatlan, while new air service is debuting at the Mazatlan airport. The Mazatlan-Durango highway is due to open this fall, making it easier for people to drive from the United States. And plans call for the city of Mazatlan to double its hotel capacity over the next five years. In this exclusive interview, Cordova talks about what makes Mazatlan a special place.

The Zona Dorada — Golden Zone — is one of the most popular Mexico beach areas in Mazatlan.

The Zona Dorada — Golden Zone — is one of the most popular Mexico beach areas in Mazatlan.

What are your biggest goals in your new position?
As secretary of tourism, one of my biggest goals is to communicate to people around the world that Mazatlan is back and better than ever. The cruise ships are already returning, and Sinaloa and Mazatlan are coordinating to further increase the number of American and Canadian flights to our state. Sinaloa and the Mexican government have invested millions of dollars in the city to improve and enhance the experience for tourists, and I am working to make sure more travelers than ever from around the world come to visit.

What do you think are the biggest selling points for Mazatlán, and Sinaloa overall, for travelers?
Mazatlan and Sinaloa have all the best of Mexico – beaches, nightlife, gastronomy, culture – at an affordable price and without the stereotypical “spring break” atmosphere. Visitors can still enjoy locally produced Tequila [Editor’s note: check out LatinFlyer’s VIDEO on how to drink Tequila and agave in Mazatlan] and Pacifico beer and visit an exciting variety of bars and clubs, but we’re an ideal destination for families and people looking for a relaxing vacation as well. We have plenty of activities for every type of traveler.

What are the best-kept secrets in Sinaloa in terms of tourism?
Sinaloa is full of beautiful beaches, colonial architecture, archaeological sites and even therapeutic hot springs, and one of our best kept secrets is the Copper Canyon. Located in the northern part of the state, it is considered to be even deeper than the Grand Canyon! You can take a train from Los Mochis that will allow you to see scenic views, waterfalls and stop in a number of villages. Sinaloa also has a diverse exotic bird population. Isla de Piedra and Altamura Island are home to beautiful toucans, parakeets and parrots.

The historic city center of Mazatlan, Mexico, is a big draw for culture lovers.

The historic city center of Mazatlan, Mexico, is a big draw for culture lovers.

What are the main types of travelers that Sinaloa attracts? 
While Sinaloa attracts all types of visitors, we have been named the Best Family Beach as part of Travelocity Mexico’s 2010 “Battle of Destinations.” We pride ourselves on being a family-friendly destination that has something for everyone. Travelers who want to experience the best of Mexico’s beaches, gastronomy and heritage without the crowds of some of the more popular destinations should put Mazatlan at the top of their list.

What’s new in Mazatlan and Sinaloa for travelers?
The Mazatlan-Durango Highway will open later this year, connecting Sinaloa with the southwestern United States and making it even easier for visitors to explore more of our area. We also have many new hotels and resorts looking to open, and we hope to double hotel capacity within the next five years.

Mazatlan has a high profile on the tourism scene, but many people may not be aware of Sinaloa as a state, and what it has to offer. Why should travelers make time to explore more of the state?
There’s more to Sinaloa than just the beautiful beaches and the delicious shrimp of Mazatlan, and the region has changed so much in the past few years. We’re proud of Sinaloa and ready to show travelers everything our state has to offer.

 MORE MAZATLAN TRAVEL TIPS & INSPIRATION:
VIDEO: Top 5 Reasons to Visit Mazatlan, Mexico
VIDEO: How to Drink Tequila & Agave in Mazatlan, Mexico
VIDEO: Swimming with Sharks at the Mazatlan Aquarium
VIDEO: Pulmonías — Mazatlan’s Weird, Wonderful Taxis

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About the Author

The founder and editor of LatinFlyer.com, Mark has more than 15 years of experience as a writer, editor and manager. He's worked with some of the biggest consumer, in-flight and travel trade publishers that cover Latin America.


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