Published on December 20th, 2011 | by Mark Chesnut
LAN Airlines Debuts Website for LGBT South America Travel
Gay travelers heading to South America now have a new source of destination information. LAN Airlines this week announced the launch of its new LGBT travel Website, focused on providing information about South America travel. The airline’s new dedicated LGBT site aims to showcase the diversity found throughout South America, and to be a one-stop-shop resource for LGBT travel to South America (oh, and they probably wouldn’t mind if you proceed through the site to book with LAN, of course).
LAN’s new LGBT microsite features detailed descriptions of key South American destinations with information of interest to gay and lesbian travelers. The site also features recent LGBT-related news pertaining to countries throughout South America, as well as events of interest to gay and lesbian travelers to South America, including trips from leading LGBT tour operators.
“If you’re traveling to Buenos Aires, not only can you purchase your ticket from the online booking engine, but you can read current news relating to LGBT topics in that region, view dates for the Buenos Aires International Gay and Lesbian Film Festival or Buenos Aires Pride, and find restaurants and hotels in the city that are popular among gay and lesbian travelers,” said Katitiza Mandakovic, leisure director for LAN Airlines North America. “Our goal was to make LANdiversity.com a trusted source for news and information on LGBT travel to South America and we are so proud to be able to offer such a unique resource to travelers all over the world.”
The new LGBT microsite also features interactive Facebook and Twitter feeds to enable visitors to share their comments and connect with other like-minded travelers. Through the microsite, LAN will also offer periodic deals, specials and sweepstakes for travel to South America on LAN Airlines and its affiliate carriers.
In 2009, LAN laid claim to being the first Latin American airline to develop an advertising campaign specifically targeting the LGBT community. The campaign highlighted the importance of diversity and showcased South America’s diversity.
LAN has also been a sponsor of organizations such as the National Gay and Lesbian Chamber of Commerce, the Miami-Dade Gay and Lesbian Chamber of Commerce, and San Francisco Pride, as well as a Gold-level Global Partner with the International Gay and Lesbian Travel Association, IGLTA.
LAN was nominated “Best Airline” in LOGO’s 2010 TripOut Gay Travel Awards and “Favorite International Airline” in 2011 by Edge Publications, the largest network of local LGBT news portals in the world.
“LAN is proud to be a supporter of the gay and lesbian community and is honored to be recognized as a valued partner,” added Mandakovic. “We pride ourselves on being South America’s premier airline and the best choice for LGBT travelers to the region. Our new LGBT travel site is a way to create an even better travel experience for gay and lesbian travelers and our hope is that more people will be able to discover the many wonders found only in South America.”
To view LAN’s new LGBT microsite, visit www.LANDiversity.com.
MORE TRAVEL NEWS & TIPS
• Less Stress: Eco-friendly Local Transportation Options While Traveling (Orbitz)
• Puerto Rico Partying: New Year’s Eve in San Juan (Société Perrier)
• Puerto Rico’s Newest Hotspot: Oceano Serves Drinks with a View (Société Perrier)