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LatinFlyer delivers a highly engaged audience of travel enthusiasts, travel professionals and frequent flyers.

LatinFlyer.com offers a unique opportunity to reach a highly motivated group of frequent flyers, business travelers and well-traveled vacationers. Few other sites provide such an efficient, direct connection to consumers seeking authentic, fresh information in English specifically about Latin America travel.

Mark Chesnut, the editor and founder, loves Latin America. He’s been covering Mexico, Central and South America and the Spanish-speaking Caribbean since the mid-1990s, and he’s covered destinations rom the top of Mexico to the tip of South America (and of course he’s keeping a close eye on Cuba, writing extensively about new travel opportunities there for Travel Weekly’s annual Cuba Plus guide and other media outlets. He was even interviewed by Forbes about Cuba travel trends). He also writes about Mexico every month for , the leading travel trade publication and site in the western United States.


Nowhere is Mark’s enthusiasm for Latin America more evident than on , the Website he founded about travel to and around the region. The only English-language travel site that covers all of Latin America for a general consumer audience, LatinFlyer.com attracts a readership primarily from the United States as well as from four additional top markets: Canada, the United Kingdom, Mexico and Brazil. With first-person insight as well as sponsored “native” content, LatinFlyer.com is focused on serving the needs of Latin America-bound and -based travelers, with unique information and travel tips they won’t find anywhere else. It also happens to be the only consumer site with a weekly roundup of the best travel deals in Latin America.


If you’re looking for a good example of what Mark can do in a blog-style format, or if you’re looking for a unique and highly targeted platform to reach a very well-traveled and highly motivated audience, or if perhaps you’re just looking for some great travel tips about Latin America, check out (and for more information about what Mark’s Latin America knowledge can mean for you, contact him about public speaking and consulting).

Interested in partnering with LatinFlyer, or advertising with the site? Check out these stats:

• LatinFlyer.com is a Website that features opinionated, insider’s information about travel to Latin America, with a companion video channel on Youtube as well as growing Twitter and Instagram accounts. The target audience is both business and leisure travelers. All posts and publications on LatinFlyer are promoted and supported with promotion on YouTube, Instagram, Twitter and LinkedIn, extending the message to more than 10,000 additional followers.

• According to the Internet analytics site Alexa, people with household incomes of U.S.$100,000 or more are “greatly over-represented” in LatinFlyer’s audience, compared with the general Internet population. LatinFlyer’s largest reader segment is in the 45 to 54 age group, college educated, and visiting the site from work.

• Interestingly, the second-largest group of LatinFlyer visitors are in the 18- to 24-year-old segment, which indicates that LatinFlyer.com is attracting both professional, upscale business and leisure travelers, as well as young travelers who are traveling more than most people, and looking for new travel experiences.

• The audience is an elite group of people who are extremely motivated to seek information about Latin America travel — they aren’t just random viewers; they’re motivated Latin America-bound and -based travelers, as well as influencers that include travel agents, editors, writers and travel and tourism executives and officials.

• The top 5 audience source markets for LatinFlyer are (in order): USA, Brazil, Canada, United Kingdom and Mexico — among the largest and most desirable target audiences for anyone involved with Latin America travel and tourism.

• More than 40 other sites now link into LatinFlyer.com, and LatinFlyer.com is linked from every single business travel post that its founder, Mark Chesnut, writes for Orbitz Worldwide, where he contributes content about business and leisure travel.

Use LatinFlyer.com to Build Your Business
LatinFlyer.com and its affiliated channels serve as a business-development platform for tourism offices and private-sector companies looking to build awareness with a tech-savvy, well-traveled, largely English-speaking group of consumers. Using branded content, custom content and social media, LatinFlyer.com is a fast, cost-effective route for connecting with this desirable market.

Let’s be frank. LatinFlyer’s founder, Mark Chesnut, isn’t a hard-sell, in-your-face salesman. But he’s great at creating custom content — good enough, in fact, to have worked with a wide variety of travel industry clients to create attention-getting branded content, which we all know is often more effective than simple display ads. His resume of custom-content clients reads like a who’s-who of the travel industry, including publishers like American Express Custom Publishing, Northstar Travel Media and Performance Media Group, consumer companies like Perrier and tourism industry organizations ranging from American Airlines Vacations to Visit Detroit to Orbitz Worldwide.

A Suite of Services to Build Business
Looking for specific ideas? Here are a few of the business-building options that LatinFlyer.com offers:
• Branded content (text, photos and video)
• Social media exposure
• Creation and maintenance of unique Facebook, Twitter and other social media accounts to increase exposure even further

Top Content Examples
To expand your brand effectively, you’ll want to attach your brand to trending topics and the most popular content. Check out these topics for some ideas on what works best.

Among the top posts of all time on the site:

  1. The Mystery of the Mummy Girl in the Guadalajara Cathedral – LatinFlyer.com
  2. How to Say “Drinking Straw” in Spanish (at least 12 ways to do it!) – LatinFlyer.com
  3. Just How “Wild” is the Wet & Wild Gay Cruise in Puerto Vallarta? – LatinFlyer.com
  4. Best Nude Beaches & Naked Vacation Spots in Latin America – LatinFlyer.com
  5. Where is Pancho Villa’s Head? (And How Does That Affect Your Mexico Vacation?) – LatinFlyer.com
 
Among the most popular LatinFlyer.com VIDEOS of all time:
• Antigua, Guatemala: City Tour
• Santo Domingo: Video Tour of the Metro
• Panama: Westin Playa Bonita Resort — Sneak Preview
• Puerto Rico: 5 Basics of Puerto Rican Music & Dance
• Cartagena: City Tour

Looking to tap into some of this market? Contact me for details.

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